As part of a $5-10 billion industry, influencers in 2020 continue to gain popularity and we’re definitely listening. The evolution of social media has altered the way we think and make decisions. More importantly, it’s caused us to reassess what it means to hold...
If you were to ask anyone what they look for in a tradie, we bet you’d get answers like, experienced, professional, fast, or well-reviewed. You’d never expect to hear a person look for traits like magnetic, or charming, or someone I can have a laugh with while we get...
As a tradie, you have one clear advantage worth leveraging: your personality. And when you think about yourself, you’re looking at your skills, personality, reputation—and even your sense of humour. When it comes to developing a strong personal brand, the...
In a recent article, we covered the concept of charisma and what it can do for tradies looking to improve their businesses, their careers, and their reputations. In case you missed it, the long and short of it was this: charisma is a valuable life skill with benefits...
Of the top leadership competencies that any tradie manager (and even staff) should possess, effective communication skills are a must. In fact, 3 in 4 employees consider it the most important leadership attribute. This is because business growth can depend on...
In September 2012, Bloomberg published a glowing article that hailed Tesla CEO Elon Musk as “the 21st Century Industrialist,” (emphasis ours) praising his vision and the ethic that drove his company. Six years later, in that same month, Tesla’s stock plummeted in the...
Much like “social impact” or “storytelling”, “thought leadership” has fallen victim to the curse of becoming just another buzzword. However, when you take a look at the rise and fall of digital trends, thought leadership appears to be a concept that is very much here...