Why a Charismatic Personality Matters for Tradies

Why a Charismatic Personality Matters for Tradies

If you were to ask anyone what they look for in a tradie, we bet you’d get answers like, experienced, professional, fast, or well-reviewed. You’d never expect to hear a person look for traits like magnetic, or charming, or someone I can have a laugh with while we get...

5 Tips for Developing Charisma as a Tradie

5 Tips for Developing Charisma as a Tradie

In a recent article, we covered the concept of charisma and what it can do for tradies looking to improve their businesses, their careers, and their reputations. In case you missed it, the long and short of it was this: charisma is a valuable life skill with benefits...

The Personal Branding Guide for Tradies

The Personal Branding Guide for Tradies

In September 2012, Bloomberg published a glowing article that hailed Tesla CEO Elon Musk as “the 21st Century Industrialist,” (emphasis ours) praising his vision and the ethic that drove his company. Six years later, in that same month, Tesla’s stock plummeted in the...

Thought Leadership in Your Tradie Business

Thought Leadership in Your Tradie Business

Much like “social impact” or “storytelling”, “thought leadership” has fallen victim to the curse of becoming just another buzzword. However, when you take a look at the rise and fall of digital trends, thought leadership appears to be a concept that is very much here...

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