#166 | Ilana Wechsler – Google Marketing for Tradies and Contractors
Google Marketing For Tradies and Contractors
The Site Shed Episode 166
“You need to nurture those existing customers because they’re the ones who are most likely to come back and refer you to people.”
Google Adwords can get quite tricky specially for small to medium size businesses. In this podcast, our resident digital marketing expert Matt Jones is joined by Ilana Wechsler from Green Arrow Digital as they discuss her vast experience with Adwords and how businesses take advantage of cost-per-click campaigns.
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What You’ll Learn
- How to properly use the right keywords to get more sales.
- Why you still need to have a good focus on repeat customers.
- How to use location targeting when it comes to your paid ads.