The Personal Branding Guide for Tradies

The Personal Branding Guide for Tradies

In September 2012, Bloomberg published a glowing article that hailed Tesla CEO Elon Musk as “the 21st Century Industrialist,” (emphasis ours) praising his vision and the ethic that drove his company. Six years later, in that same month, Tesla’s stock plummeted in the...
Thought Leadership in Your Tradie Business

Thought Leadership in Your Tradie Business

Much like “social impact” or “storytelling”, “thought leadership” has fallen victim to the curse of becoming just another buzzword. However, when you take a look at the rise and fall of digital trends, thought leadership appears to be a concept that is very much here...